Sustainability Initiatives at ITC Ltd.
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BECG086 |
For delivery in electronic format: Rs. 300;
For delivery through Shipping & Handling Charges extra: Rs. 300 +Shipping & Handling Charges extra
ThemesSustainability |
| Case Length |
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16 Pages |
| Period |
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2001-2007 |
| Pub Date |
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2008 |
| Teaching Note |
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Not Available |
| Organization |
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ITC Ltd. |
| Industry |
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Diversified |
| Countries
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India |
Abstract:
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ITC is a major India-based conglomerate, with presence in
Hotels, Specialty Papers, Apparel, Foods, Tobacco Products, etc. The case
discusses the sustainability initiatives of the company. The company believed in
the Triple Bottom Line philosophy, according to which the performance of a
corporate entity should be judged not just on the basis of its financials; its
environmental and social performance should be taken into account as well. The
case details some of the environmental and community initiatives undertaken by
ITC. The case also mentions some of the criticisms against the company's
sustainability initiatives.
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Issues:
» To understand the triple bottom line philosophy.
» To learn about the environmental and community initiatives undertaken by
ITC.
» To know about some of the criticisms against ITC and the company's responses
to these criticisms.
Contents:
Keywords:
ITC Ltd., Sustainability, Triple Bottom Line, Corporate
Social Responsibility, Social and community initiatives, Environmental
initiatives, e-choupal
Sustainability Initiatives at ITC Ltd.
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